SOS: Save Our Squids

ART DIRECTION, DESIGN

While this digital campaign was primarily targeted to a category of riders known as "squids," it also served new riders to educate them about the importance of wearing proper gear. The summer is when many riders dare to skimp on gear or forgo it entirely. Our goal was to send a clear message, that was also educational and entertaining. 

10 Week Campaign: Onsite LP, Organic + Paid Social, Email Marketing