Cyber Monday

ART DIRECTION, DESIGN

How do you grab your customer's attention during the busiest time of year? Show them something unexpected. While RevZilla's audience is used to seeing riders on bikes in most marketing, the approach for this year's Cyber Monday campaign was to do the opposite and use imagery that's a little out of the box (or screen, in this case). Custom photography was shot for our social campaign to remind people of the perks of shopping online—instant gratification without the hustle and bustle of busy stores and long lines.